Member resources

Social Media, Branding, Press & Publicity

Every person who might hire you will look you up. What they find is either working for you or quietly working against you. This page is about being findable, being clear about who you are, and having an online presence that does a job rather than just existing.

Start with the masterclass Go to the library

Do Journey 8 first, then pick the one platform you will actually keep up with. One account you post to properly beats five you abandoned.

Start with the masterclass

The full class on your brand and your presence, start to finish.

The video library

Grouped by what you are actually trying to sort out.

Your brand · 40 videos

What you are memorable for between auditions. Type, niche, and the thing people should be able to say about you in one sentence.

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How Do I Brand Myself As An Actor?1:51Who Decides What Age Range I Can Play (And How It Effects Your Brand)?1:44What Is the Marketing Rule of 7 (When Branding)?1:43What Type Of Roles / Characters Should I Play (And Brand As)?1:43What's An Actor Hybrid (In Terms of Branding)?1:41Can Branding Limit Me?1:37What Type Of Roles Should I Play (& Brand As)?1:36How Can Digital Branding Help Me Get Jobs?1:35Is Branding More Important When You Are Just Starting Out Or When Established?1:31Can My Brand Be Very Different Types Of Characters?0:45Can My Brand Evolve Or Change Over Time?1:11Do I Need Business Cards For My Acting Career & Brand?0:51Do I Need To Match My Acting Brand In Media Interviews / Public / Social Media?1:28How Can I Plan Head Shots To Match My Branding?1:24How Can I Show My Agent or Manager I Can Play Outside My Type & Brand?1:12How Do I Know If My Branding Isn't Working?1:25How Does Branding As An Actor Apply To Social Media?1:08How Should I Brand My X (formerly Twitter)?1:16I Do Both Comedy & Drama, Do I Need Two Separate Brands?1:23I'm A Character Actor - How Can I Choose My 'Brand' When It Changes?1:00I’m Goofy But Go Out For Drama - What Should I Lean Into For Brand & Social?0:36My Branding Isn't Working, What Should I Do?1:25Should An Actor Ever Have A Logo (When Branding)?1:01Should I Just Model Myself On Someone Else's Brand?0:49Should My Red Carpet Outfits Reflect My Actor Branding?1:19What Are The Marketing Tools I Need To Brand Myself?1:29What Do They Mean By My 'Essence' (& How It Effects Your Brand)?1:03What Does Branding Mean For An Actor?1:21What Is The Benefit Of An Email Signature For Your Brand?1:01Who Decides The Type I Play (And Brand)?1:18Will I Have A Different Type Theatrically To Commercially?1:04Will I Have Different Branding Theatrically & Commercially?1:19

Instagram · 61 videos

The platform most of the industry actually checks. Content, engagement, bio, and what to do when you have nothing to post.

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Should I Follow & Unfollow To Gain Followers On Instagram? With Kym1:35Should I Have Photos From Partying With Friends On Instagram?1:33Assess Who You Follow On Instagram1:30Are Facebook Live And Instagram Stories Good To Practice Hosting?1:01Are There Any Apps That Help Me Clean-up Non-Active Followers on Instagram?0:25Are There Any Services That Will Help Me Get Followers On Instagram?0:37Are There Any Services That Will Help Me Get Followers On Instagram? With Kym0:58Can I Upload My Self-Tapes To Instagram?0:29Can My Social Media - Instagram, Twitter, Facebook - Cost Me A Job?1:09Do I Need To Edit Or Enhance My Instagram Photos?0:39Does It Matter Who I Follow On Instagram?0:28Does It Matter Who I Follow On Instagram? With Kym0:56Follow Casting Directors And Actor-Centric Accounts On Instagram1:26How Can I Get More People To Watch My Instagram Stories?0:35How Can I Make Money From My Instagram?0:41How Can I Take Photos For My Instagram?0:44How Can I Use X (formerly Twitter) Or Instagram To Find Acting Work or Auditions?0:46How Do I Gain Followers On Instagram?0:39How Many Followers Do I Need To Get Free Stuff On Instagram?0:37How Many Followers Will Have An Impact For A TV Network Or Studio?0:59How Many Instagram Followers Is Enough?1:14How Often Should I Post On Instagram?0:25How Often Should I Post To Instagram?1:16I Have More Followers On Instagram, How Can I Divert Followers My Twitter?1:21I'm Addicted To Instagram - How Can I Limit My Time On There?0:37Is It OK If I Post The Same Content Across Facebook, Twitter & Instagram?0:51Is It Ok To Have Photos Of My Boyfriend Or Girlfriend On Instagram?0:50My Name Is Taken On Instagram / Twitter / Facebook - What Should I Use?1:02Should I Delete Followers That Aren't Engaging On Instagram?0:38Should I Encourage My Child To Start A YouTube Channel Or Instagram Account?1:13Should I Follow & Unfollow To Gain Followers On Instagram?0:42Should I Have Photos From Partying With My Friends On Instagram?0:36Should I Have Shirtless Or Topless Photos On My Instagram?0:49Should I Make My Instagram Profile Public Or Private?0:24Should I Make My Instagram Profile Public or Private? With Kym1:11Should I Use Filters On My Instagram Photos?0:43Should I Use Filters On My Instagram Photos? With Kym1:28Should My Instagram Have A Theme?0:39Should My Instagram Have A Theme? With Kym1:29What App Can I Use To Edit My Instagram Photos?0:25What App Can I Use To Edit My Instagram Photos? With Kym0:28What Is Strategic Growth On Instagram?0:31What Kind Of Photos Do People Like On Instagram?0:41What Link Should I Put In My Instagram Bio?0:32What Link Should I Put In My Instagram Bio? With Kym0:35What Name Should I Choose For My Instagram?1:04What Photos Should I Not Put On Instagram?0:42What Photos Should I Use In My Instagram? With Kym0:40What Photos Should I Use On My Instagram?0:30What Should I Write In My Instagram Bio?0:43What Should I Write In My Instagram Bio? With Kym0:56What Time Of Day Should I Post On Instagram?0:42Why Can't I Put A Hyperlink In My Instagram Stories?0:27

X, formerly Twitter · 38 videos

Finding your industry people, joining conversations, and using it as a research tool rather than a shouting one.

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How Can I Be Myself On Twitter But Also Feel Safe About Not Upsetting People?1:05How Can I Use X (formerly Twitter) For Networking?0:41How Can Replying To Popular Tweets Be Effective In Building Twitter?0:53How Can Tagging Others Be Effective In Building A Presence On Twitter?1:11How Do I Build Followers On X (formerly Twitter)?0:59How Do I Deal With Self Esteem Issues While Also Navigating Twitter?0:57How Do I Embed Video Effectively On X (formerly Twitter)?0:28How Do I Get Rid Of Old Tweets That May Now Be Offensive?1:01How Do I Track The Effectiveness Of My X (formerly Twitter) Advertising?0:26How Personal Should I Get On X (formerly Twitter)?1:02I Am A Writer/Actor, What Should I Be Pushing On X (formerly Twitter)?1:03I Am Funny But Can Be Divisive, How Can I Avoid Getting In Trouble On Twitter?0:59I Am Getting Attacked On X (formerly Twitter)! Help!0:59I Am Promoting (ie.Webseries), Is Twitter An Effective Form Of Advertising?0:26I Am Working With Someone Famous, Can I Take Photos & Tweet them?0:54I Have Just Landed A Role, Who Should I Be Following On X (formerly Twitter)?0:51I'm On The Right Of Politics, Can I Be Myself On Twitter & Other Social Media?1:27If I Am Political, Should I Avoid Twitter If I'm Pursuing An Acting Career?1:15Is It Wise To Like Something Controversial On X (formerly Twitter)?0:43Is Paid Promotion Of My X (formerly Twitter) Account A Good Look?0:28My Name Is Taken On X (formerly Twitter)! Help!1:00People Seem To Get Press From Twitter Feuds, Should I Troll A Famous Person?0:44Should I Be Critical Of Film & Television Shows On X (formerly Twitter)?0:45Should I Be Funny On X (formerly Twitter)?0:37Should I Buy Bots To Boost My Follower Count On X (formerly Twitter)?0:23Should I Post About Auditions To X (formerly Twitter)?1:01Should I Tag People I Want To Work With In Tweets That Detail What I'm Up Too?1:00Should I Tweet As Soon As I Book A Job?0:54What Are The Benefits Of X (formerly Twitter)?1:08What Is The 'Mute' Feature On X (formerly Twitter)?0:39

Facebook · 11 videos

Profile, groups and the audience settings most actors never touch.

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LinkedIn · 9 videos

Underrated for an actor. Producers, executives and crew live here and almost nobody in our business shows up.

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TikTok, YouTube and everything else · 10 videos

The newer platforms and whether any of them deserve your time.

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Networking online · 25 videos

Turning a follow into an actual relationship. DMs, comments, and how not to be the person everyone mutes.

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Your website · 18 videos

Your online home. What goes on it, what it costs, and why a one-page site beats no site.

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IMDb and IMDbPro · 19 videos

Your page, your Starmeter, your credits, and the features most actors pay for and never use.

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Your casting profiles · 14 videos

Actors Access, Casting Networks and the rest. Getting the profile itself right, not the submission.

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Press and publicity · 13 videos

What a publicist actually does, when it is worth having one, and how press gets generated at your level.

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Interviews and red carpets · 17 videos

Speaking about your work on camera, on a podcast, or on a carpet without losing the thread.

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Off the screen · 53 videos

Postcards, business cards, email lists and the promotional tools that still work because nobody uses them.

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Do I Send A Postcard When I Book A Job Or Just When It Airs?1:05Do You Like When Actors Follow Up With A Thank You Note After An Audition? With Faith Martin0:27How Can I Best Utilize My Email Signature?0:58How Many Business Cards Should I Print At A Time?0:33How Much Should I Spend On A Gift For Casting?1:08How Often Should I Send A General Postcard?0:46I Signed An NDA, How Do I Promote This Project To My Professional Contacts?0:39Is It Worth Paying More For Expensive Business Cards?0:22One Sheets Look Cheesy - Do I Have To Do One?0:58Should I Buy A Billboard Or Bus Stop Ad To Put My Headshot On?1:15Should I Buy Or Create My Thank You Cards?0:59Should I Cold Mail Out My Business Cards To Casting Or Representatives?0:54Should I Create A Mailing List Of Casting Directors & Agents I Haven't Met?0:59Should I Get A Mailing Service To Automate My Postcard Mailings?0:32Should I Hand Write The Message On The Back Of My Postcards?0:56Should I Include My Social Media Following Next To My Handle On My Business Card0:59Should I Leave Business Cards Around Coffee Shops?0:07Should I Leave Post Cards For Shows I'm In At Coffee Shops?1:00Should I Put A Business Card In My Thank You Cards?0:30Should I Put A Gift Card In Each Thank You Card?0:41Should I Put My Headshot On My Business Cards?0:47Should I Send A Gift To Casting After An Audition?0:22Should I Send A Gift To Casting When I Book A Job?0:27Should I Send A Gift To Casting When I Submit For A Job?0:25Should I Send A Thank You Card To Everyone Or Just The Casting Director?1:04Should I Send A Thank You Present To A Casting Director When They Book Me?1:02Should I Send An Annual Newsletter Detailing All The Work I've Done This Year?1:20Should I Send Out Career Updates To My Network Regularly?0:43Should I Send Thank You Cards To People That Hire Me?0:51Should I Send Thankyou Cards To People That I Work With?0:47Should My Thank You Cards Include My Headshot?0:23What Do You Use A One Sheet For?0:57What Information Needs To Be On My Business Cards?0:54What Is A Postcard For Actors?1:19What Is An Appropriate Type Of Gift To Send Or Drop-off To Casting?1:18What Is The Appropriate Time To Send A Postcard?1:16What Kind Of Design Should I Have For My Business Card?1:08What Should Be Written On My Business Cards?0:29What Should I Write On A Thank You Card To A Director?0:43What Should I Write On A Thank You Card To Casting?1:09What Should My Business Card Look Like?0:26What Should My Business Card Look Like? With Ajarae Coleman0:41What Type Of Thank You Card Design Should I Use?1:02When Is It Appropriate To Give Out My Business Card?0:52When Should I Send A Thank You Card To A Casting Director?0:52

With Ryan Walker · 2 videos

Our social media specialist on strategy, algorithms and building a following that is worth something.

More on social media · 3 videos

The bonus module, for when you want the whole thing in order.

Keep going

One more thing. You do not need to be interesting online. You need to be easy to understand and easy to find. A clear bio, a working link, a recent photo and one place you actually post will do more for you than a year of trying to go viral.