Member resources

Social Media, Branding, Press & Publicity

Every person who might hire you will look you up. What they find is either working for you or quietly working against you. This page is about being findable, being clear about who you are, and having an online presence that does a job rather than just existing.

Start with the masterclass Go to the library

Do Journey 8 first, then pick the one platform you will actually keep up with. One account you post to properly beats five you abandoned.

Start with the masterclass

The full class on your brand and your presence, start to finish.

Class downloads

Four downloads with this masterclass

Open the masterclass and you will find them under the video: a Class Summary Booklet so you can read it instead of rewatching, a How To Guide laid out in the order you do the work, a Goal Checklist to tick off as you go, and a 50 question Test with the answers at the back.

Journey 8 downloads

Questions actors ask

Two-minute answers, straight from the casting directors, agents and managers in our library.

The video library

Grouped by what you are actually trying to sort out.

Your brand · 40 videos

What you are memorable for between auditions. Type, niche, and the thing people should be able to say about you in one sentence.

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▶How Do I Brand Myself As An Actor?1:51▶Who Decides What Age Range I Can Play (And How It Effects Your Brand)?1:44▶What Is the Marketing Rule of 7 (When Branding)?1:43▶What Type Of Roles / Characters Should I Play (And Brand As)?1:43▶What's An Actor Hybrid (In Terms of Branding)?1:41▶Can Branding Limit Me?1:37▶What Type Of Roles Should I Play (& Brand As)?1:36▶How Can Digital Branding Help Me Get Jobs?1:35▶Is Branding More Important When You Are Just Starting Out Or When Established?1:31▶Can My Brand Be Very Different Types Of Characters?0:45▶Can My Brand Evolve Or Change Over Time?1:11▶Do I Need Business Cards For My Acting Career & Brand?0:51▶Do I Need To Match My Acting Brand In Media Interviews / Public / Social Media?1:28▶How Can I Plan Head Shots To Match My Branding?1:24▶How Can I Show My Agent or Manager I Can Play Outside My Type & Brand?1:12▶How Do I Know If My Branding Isn't Working?1:25▶How Does Branding As An Actor Apply To Social Media?1:08▶How Should I Brand My X (formerly Twitter)?1:16▶I Do Both Comedy & Drama, Do I Need Two Separate Brands?1:23▶I'm A Character Actor - How Can I Choose My 'Brand' When It Changes?1:00▶I’m Goofy But Go Out For Drama - What Should I Lean Into For Brand & Social?0:36▶My Branding Isn't Working, What Should I Do?1:25▶Should An Actor Ever Have A Logo (When Branding)?1:01▶Should I Just Model Myself On Someone Else's Brand?0:49▶Should My Red Carpet Outfits Reflect My Actor Branding?1:19▶What Are The Marketing Tools I Need To Brand Myself?1:29▶What Do They Mean By My 'Essence' (& How It Effects Your Brand)?1:03▶What Does Branding Mean For An Actor?1:21▶What Is The Benefit Of An Email Signature For Your Brand?1:01▶Who Decides The Type I Play (And Brand)?1:18▶Will I Have A Different Type Theatrically To Commercially?1:04▶Will I Have Different Branding Theatrically & Commercially?1:19

Instagram · 61 videos

The platform most of the industry actually checks. Content, engagement, bio, and what to do when you have nothing to post.

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▶Should I Follow & Unfollow To Gain Followers On Instagram? With Kym1:35▶Should I Have Photos From Partying With Friends On Instagram?1:33▶Assess Who You Follow On Instagram1:30▶Are Facebook Live And Instagram Stories Good To Practice Hosting?1:01▶Are There Any Apps That Help Me Clean-up Non-Active Followers on Instagram?0:25▶Are There Any Services That Will Help Me Get Followers On Instagram?0:37▶Are There Any Services That Will Help Me Get Followers On Instagram? With Kym0:58▶Can I Upload My Self-Tapes To Instagram?0:29▶Can My Social Media - Instagram, Twitter, Facebook - Cost Me A Job?1:09▶Do I Need To Edit Or Enhance My Instagram Photos?0:39▶Does It Matter Who I Follow On Instagram?0:28▶Does It Matter Who I Follow On Instagram? With Kym0:56▶Follow Casting Directors And Actor-Centric Accounts On Instagram1:26▶How Can I Get More People To Watch My Instagram Stories?0:35▶How Can I Make Money From My Instagram?0:41▶How Can I Take Photos For My Instagram?0:44▶How Can I Use X (formerly Twitter) Or Instagram To Find Acting Work or Auditions?0:46▶How Do I Gain Followers On Instagram?0:39▶How Many Followers Do I Need To Get Free Stuff On Instagram?0:37▶How Many Followers Will Have An Impact For A TV Network Or Studio?0:59▶How Many Instagram Followers Is Enough?1:14▶How Often Should I Post On Instagram?0:25▶How Often Should I Post To Instagram?1:16▶I Have More Followers On Instagram, How Can I Divert Followers My Twitter?1:21▶I'm Addicted To Instagram - How Can I Limit My Time On There?0:37▶Is It OK If I Post The Same Content Across Facebook, Twitter & Instagram?0:51▶Is It Ok To Have Photos Of My Boyfriend Or Girlfriend On Instagram?0:50▶My Name Is Taken On Instagram / Twitter / Facebook - What Should I Use?1:02▶Should I Delete Followers That Aren't Engaging On Instagram?0:38▶Should I Encourage My Child To Start A YouTube Channel Or Instagram Account?1:13▶Should I Follow & Unfollow To Gain Followers On Instagram?0:42▶Should I Have Photos From Partying With My Friends On Instagram?0:36▶Should I Have Shirtless Or Topless Photos On My Instagram?0:49▶Should I Make My Instagram Profile Public Or Private?0:24▶Should I Make My Instagram Profile Public or Private? With Kym1:11▶Should I Use Filters On My Instagram Photos?0:43▶Should I Use Filters On My Instagram Photos? With Kym1:28▶Should My Instagram Have A Theme?0:39▶Should My Instagram Have A Theme? With Kym1:29▶What App Can I Use To Edit My Instagram Photos?0:25▶What App Can I Use To Edit My Instagram Photos? With Kym0:28▶What Is Strategic Growth On Instagram?0:31▶What Kind Of Photos Do People Like On Instagram?0:41▶What Link Should I Put In My Instagram Bio?0:32▶What Link Should I Put In My Instagram Bio? With Kym0:35▶What Name Should I Choose For My Instagram?1:04▶What Photos Should I Not Put On Instagram?0:42▶What Photos Should I Use In My Instagram? With Kym0:40▶What Photos Should I Use On My Instagram?0:30▶What Should I Write In My Instagram Bio?0:43▶What Should I Write In My Instagram Bio? With Kym0:56▶What Time Of Day Should I Post On Instagram?0:42▶Why Can't I Put A Hyperlink In My Instagram Stories?0:27

X, formerly Twitter · 38 videos

Finding your industry people, joining conversations, and using it as a research tool rather than a shouting one.

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▶How Can I Be Myself On Twitter But Also Feel Safe About Not Upsetting People?1:05▶How Can I Use X (formerly Twitter) For Networking?0:41▶How Can Replying To Popular Tweets Be Effective In Building Twitter?0:53▶How Can Tagging Others Be Effective In Building A Presence On Twitter?1:11▶How Do I Build Followers On X (formerly Twitter)?0:59▶How Do I Deal With Self Esteem Issues While Also Navigating Twitter?0:57▶How Do I Embed Video Effectively On X (formerly Twitter)?0:28▶How Do I Get Rid Of Old Tweets That May Now Be Offensive?1:01▶How Do I Track The Effectiveness Of My X (formerly Twitter) Advertising?0:26▶How Personal Should I Get On X (formerly Twitter)?1:02▶I Am A Writer/Actor, What Should I Be Pushing On X (formerly Twitter)?1:03▶I Am Funny But Can Be Divisive, How Can I Avoid Getting In Trouble On Twitter?0:59▶I Am Getting Attacked On X (formerly Twitter)! Help!0:59▶I Am Promoting (ie.Webseries), Is Twitter An Effective Form Of Advertising?0:26▶I Am Working With Someone Famous, Can I Take Photos & Tweet them?0:54▶I Have Just Landed A Role, Who Should I Be Following On X (formerly Twitter)?0:51▶I'm On The Right Of Politics, Can I Be Myself On Twitter & Other Social Media?1:27▶If I Am Political, Should I Avoid Twitter If I'm Pursuing An Acting Career?1:15▶Is It Wise To Like Something Controversial On X (formerly Twitter)?0:43▶Is Paid Promotion Of My X (formerly Twitter) Account A Good Look?0:28▶My Name Is Taken On X (formerly Twitter)! Help!1:00▶People Seem To Get Press From Twitter Feuds, Should I Troll A Famous Person?0:44▶Should I Be Critical Of Film & Television Shows On X (formerly Twitter)?0:45▶Should I Be Funny On X (formerly Twitter)?0:37▶Should I Buy Bots To Boost My Follower Count On X (formerly Twitter)?0:23▶Should I Post About Auditions To X (formerly Twitter)?1:01▶Should I Tag People I Want To Work With In Tweets That Detail What I'm Up Too?1:00▶Should I Tweet As Soon As I Book A Job?0:54▶What Are The Benefits Of X (formerly Twitter)?1:08▶What Is The 'Mute' Feature On X (formerly Twitter)?0:39

Facebook · 11 videos

Profile, groups and the audience settings most actors never touch.

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LinkedIn · 9 videos

Underrated for an actor. Producers, executives and crew live here and almost nobody in our business shows up.

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TikTok, YouTube and everything else · 10 videos

The newer platforms and whether any of them deserve your time.

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Networking online · 25 videos

Turning a follow into an actual relationship. DMs, comments, and how not to be the person everyone mutes.

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Your website · 18 videos

Your online home. What goes on it, what it costs, and why a one-page site beats no site.

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IMDb and IMDbPro · 19 videos

Your page, your Starmeter, your credits, and the features most actors pay for and never use.

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Your casting profiles · 14 videos

Actors Access, Casting Networks and the rest. Getting the profile itself right, not the submission.

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Press and publicity · 13 videos

What a publicist actually does, when it is worth having one, and how press gets generated at your level.

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Interviews and red carpets · 17 videos

Speaking about your work on camera, on a podcast, or on a carpet without losing the thread.

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Off the screen · 53 videos

Postcards, business cards, email lists and the promotional tools that still work because nobody uses them.

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▶Do I Send A Postcard When I Book A Job Or Just When It Airs?1:05▶Do You Like When Actors Follow Up With A Thank You Note After An Audition? With Faith Martin0:27▶How Can I Best Utilize My Email Signature?0:58▶How Many Business Cards Should I Print At A Time?0:33▶How Much Should I Spend On A Gift For Casting?1:08▶How Often Should I Send A General Postcard?0:46▶I Signed An NDA, How Do I Promote This Project To My Professional Contacts?0:39▶Is It Worth Paying More For Expensive Business Cards?0:22▶One Sheets Look Cheesy - Do I Have To Do One?0:58▶Should I Buy A Billboard Or Bus Stop Ad To Put My Headshot On?1:15▶Should I Buy Or Create My Thank You Cards?0:59▶Should I Cold Mail Out My Business Cards To Casting Or Representatives?0:54▶Should I Create A Mailing List Of Casting Directors & Agents I Haven't Met?0:59▶Should I Get A Mailing Service To Automate My Postcard Mailings?0:32▶Should I Hand Write The Message On The Back Of My Postcards?0:56▶Should I Include My Social Media Following Next To My Handle On My Business Card0:59▶Should I Leave Business Cards Around Coffee Shops?0:07▶Should I Leave Post Cards For Shows I'm In At Coffee Shops?1:00▶Should I Put A Business Card In My Thank You Cards?0:30▶Should I Put A Gift Card In Each Thank You Card?0:41▶Should I Put My Headshot On My Business Cards?0:47▶Should I Send A Gift To Casting After An Audition?0:22▶Should I Send A Gift To Casting When I Book A Job?0:27▶Should I Send A Gift To Casting When I Submit For A Job?0:25▶Should I Send A Thank You Card To Everyone Or Just The Casting Director?1:04▶Should I Send A Thank You Present To A Casting Director When They Book Me?1:02▶Should I Send An Annual Newsletter Detailing All The Work I've Done This Year?1:20▶Should I Send Out Career Updates To My Network Regularly?0:43▶Should I Send Thank You Cards To People That Hire Me?0:51▶Should I Send Thankyou Cards To People That I Work With?0:47▶Should My Thank You Cards Include My Headshot?0:23▶What Do You Use A One Sheet For?0:57▶What Information Needs To Be On My Business Cards?0:54▶What Is A Postcard For Actors?1:19▶What Is An Appropriate Type Of Gift To Send Or Drop-off To Casting?1:18▶What Is The Appropriate Time To Send A Postcard?1:16▶What Kind Of Design Should I Have For My Business Card?1:08▶What Should Be Written On My Business Cards?0:29▶What Should I Write On A Thank You Card To A Director?0:43▶What Should I Write On A Thank You Card To Casting?1:09▶What Should My Business Card Look Like?0:26▶What Should My Business Card Look Like? With Ajarae Coleman0:41▶What Type Of Thank You Card Design Should I Use?1:02▶When Is It Appropriate To Give Out My Business Card?0:52▶When Should I Send A Thank You Card To A Casting Director?0:52

With Ryan Walker · 2 videos

Our social media specialist on strategy, algorithms and building a following that is worth something.

More on social media · 3 videos

The bonus module, for when you want the whole thing in order.

Keep going

One more thing. You do not need to be interesting online. You need to be easy to understand and easy to find. A clear bio, a working link, a recent photo and one place you actually post will do more for you than a year of trying to go viral.